Millennial dads are more likely than other 18- to 34-year-old men to agree that they are better off financially than they were 12 months ago
December 14, 2015
For the past decade highly confident consumers have been much more likely to be found among 18- to 34-year-olds, no matter what the overall economic climate and despite the fact that Millennials have experienced more economic turmoil and financial hardship than their Gen-X predecessors.
Millennials are highly engaged individuals that continue to combine adventure and increasingly sophisticated tastes in adult beverages
October 23, 2015
Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry.
Millennials, men and parents are among the most responsive to social media marketing strategies
October 21, 2015
Social media marketing strategies are an undeniable force in today's world, and retail food industry must make social platforms a part of their marketing strategy.
Millennial consumers lead conversation around organic and real food
September 21, 2015
As consumers continue to lean toward healthier meal and snacking options, Meijer announced an expansion of its assortment of real food products through the launch of the True Goodness™ by Meijer brand.
Marketers must thoroughly understand demographic to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020
September 9, 2015
IRI says its latest research examines the myths versus realities of millennials and finds not only that there are misconceptions, but also that millennials are in fact much more unique than first meets the eye.