The younger demographic faces a world far different from that of its parents and prior generations. This group is embracing new philosophies and expectations for its foods and beverages, be it in schools, in restaurants or in the grocery aisles.
Millenials will enter a food industry marketplace “enormously transformed,” according to the study, “Trouble in Aisle 5,” from global investment bank Jefferies and global advisory firm AlixPartners. The survey of 2,000 consumers in May finds changing demographics will transform how and where consumers find their foods, as well as the foods themselves.
New research indicates that the Millennial generation has a positive outlook on the future and are expected to increase spending on foodservice in the next year.
The entire traditional food-industry value chain is likely to undergo enormous transformation over the next few years due to changing consumer demographics.
Retailers who want to market to Millennials should look to the dynamics of household structure for effective ways that influence path to purchase for their products.
Millennials and FoodserviceMay 10/Food & Beverage Close-Up -- Packaged Facts announced the release of "The U.S. Foodservices Landscape 2010: Restaurant Industry and Consumer Trends, Momentum and Migration," an examination of
