Articles Tagged with ''millennial generation''

DRY Soda Co., the Seattle-based brand that is at the forefront of the better-for-you soda movement with its less-sweet, natural beverages, will be launching its first Discovery Pack this summer.

In order to fully leverage the family demographic, marketers must tap the influence of kids in terms of product and brand selection.

Taco Bell's breakfast menu, which the company rolled out nationwide earlier this year, was the chain's largest menu expansion in the brand's history, with Taco Bell President Brian Niccol noting that, "Breakfast is the fastest growing day part in QSR."

Kraft Canada, Toronto, knows that consumers have never been more committed to eating better.

Generation Z, Millennials, Generation X and Baby Boomers total about 74% of the U.S. population—and make up the bulk of today's foodservice consumers

Millennials, in particular, are turning to specialty stores and their deli departments to meet a host of needs.

While definitions of its exact scope vary, the buying power of Generation Y is both enormous and growing.

Food and beverage products manufactured and marketed specifically for children account for 4% of overall industry sales with a value of $23 billion.

Efforts to consume fresh, unprocessed foods have increased over the same time span that confidence in food safety declined.

The study projects that there are now 62.5 million U.S. affluents, up more than 6% over the past two years (affluents are defined as adults aged 18+ living in households with at least $100,000 in annual household income).