To truly grasp this diverse generation, IRI is categorizing millennials into six distinct segments summarized in the infographic “Rise of the Millennials.” Marketers must thoroughly understand these characteristics to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020.

The 2015 data reveals that Millennial parents are driving the tidal shift in consumer demand for responsibly raised products and are largely influenced by traditional family values and peer/community feedback when making household food decisions.

Three-fifths (62 percent) of general-population consumers say they consume meals without beef, pork, chicken or turkey at least once a week.

As a leading provider of market research reports and solutions, MarketResearch.com is pleased to highlight the newest report by Natural Marketing Institute (NMI), finding that organic foods account for almost 5% of all U.S. food sales.

Private label food products are getting some much needed attention, especially from young shoppers, according to the Private Label Foods: What’s Driving Purchase? - US, February 2015 report from market intelligence agency, Mintel. Per the report, 42 percent of Millennials (age 18-36) agree store brand food products are more innovative than name brand products.

When eating at foodservice venues, Baby Boomers prefer to stick with a limited selection of favorite snacks geared for different times of the day, while Millennials seek a variety of snacks not tied to day parts, according to a new study by Culinary Visions® Panel.

Fresh-brewed iced coffee is the most popular cold coffee choice, but a growing share of all iced/cold coffee drinkers are drinking Ready To Drink canned or bottled cold coffee.

DRY Soda Co., the Seattle-based brand that is at the forefront of the better-for-you soda movement with its less-sweet, natural beverages, will be launching its first Discovery Pack this summer.

In order to fully leverage the family demographic, marketers must tap the influence of kids in terms of product and brand selection.

Taco Bell's breakfast menu, which the company rolled out nationwide earlier this year, was the chain's largest menu expansion in the brand's history, with Taco Bell President Brian Niccol noting that, "Breakfast is the fastest growing day part in QSR."