Articles Tagged with ''millennial generation''

For the last several years, there's been a culinary shift and belief that food derived from foreign cultures should seek to be authentic or feature authentic elements.

The key objectives of the study, titled, “Understanding Super Premium Soups,” were to explore what defines super premium soups for the Millennial consumer; to identify the key drivers of premium/high quality in soups; to understand the relevance and perceptions of premium across key soup categories; and, to uncover opportunities for innovation in the category.

For the industry to truly be innovative, and continue to be relevant well beyond the Millennial boom, insights professionals will need to look well outside of food to better anticipate consumers' changing relationship with food.

Latin flavors are experiencing a strong upward surge, for good reason. There already are large parts of the US (especially California, Texas, and New Mexico) in which non-Hispanics are the minority. US Census Bureau data indicate that by mid-century, about a third of the population will be comprised of persons of Latin/Hispanic background. (Meanwhile, the Caucasian population is expected to drop from around 62% to about 56%.)

Chicago-based chef, writer and undisputed, “Breakfast Queen,” Ina Pinkney is the first of IBT’s trend-setting chefs. She dishes on the bowl trend and its limitless opportunities, specifically breakfast bowls and what gives them their menu appeal. In a guest vlog Chef Ina draws on her years of experience focusing on the breakfast daypart, sharing her views about the breakfast bowl phenomenon: “Breakfast bowls allow you to choose to eat a meal in layers or mixed all together. Fill it with flavor and texture and you’ve got an exciting array of concepts that will bring consumers back time and again.”

Gen Zs, like the Millennials, prefer food and beverages with transparent labeling and an absence of artificial ingredients; skeptical of big brands and too many label claims, finds the NPD report, which takes a holistic look at the attitudes, behaviors, and voices of Gen Zs.  

Here, we’ve collected a sample of recent reports and surveys that offer some degree of insight into specific industry segments, and could potentially provide direction and inspiration as you move through stages of product development.

Thirty-one percent of consumers in Q4 2017 said they are struggling to buy needed groceries compared with 30% in Q4 2016.

From Burger King to Steak 'n Shake, more foodservice operators are incorporating traditional cereal brands into specialty beverages that serve as a snack or dessert.

Millennials have now surpassed Boomers in numbers but Boomers remain a large population and their behaviors still have a significant influence on the marketplace.