William A. Roberts, Jr.

Billy Roberts

William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

Articles

ARTICLES

Tyson Day Starts, breakfast sandwich

Breakfast Beginnings

Breakfast is widely regarded as the most important meal of the day, and manufacturers are providing nutritious, flavorful options to start the day.
William A. Roberts, Jr.
July 23, 2014
The message may have gotten through to consumers about the importance of breakfast to overall health
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Self brand healthy meals
New Product Trends

Aiming Low

Although obesity growth rates appear to have plateaued, an alarming number of consumers still face dire health consequences. In response, manufacturers are creating a range of a new weight management foods and beverages.
William A. Roberts, Jr.
June 30, 2014
After three decades of increases, adult obesity rates in America remained level in every state except for one, Arkansas.
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Millennial, generation Y
New Product Trends: Market Watch

Asking Y

Generation Y may be a difficult group to define, but it is an incredibly powerful demographic in terms of spending power.
William A. Roberts, Jr.
May 21, 2014
Generation Y, also known as the Millennial generation, can be a difficult group to quantify.
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workout recovery, protein consumption

On the Brain

Cognitive health has proven quite a noteworthy trend in the nutraceutical arena and is making increasing in-roads into mainstream foods and beverages, as a sizable demographic explores options to retain its brain health as it reaches retirement age.
William A. Roberts, Jr.
May 20, 2014
Put simply, the surge in an older population has distinct consequences from a cognitive health perspective.
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chocolate graham sandwiches, desserts, organic

Targeting the Gourmet

Economic woes may have impacted away-from-home dining, but consumers still crave restaurant-quality food and beverage options—and expect retail products to deliver the same quality and cutting-edge taste experience.
William A. Roberts, Jr.
April 11, 2014
According to the Specialty Food Association’s “The State of the Specialty Food Industry 2013,” specialty food is among the fastest growing U.S. industries with sales skyrocketing 22.1% between 2010-2012.
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annie's macaroni and hceese

Making the Meal

Comfort foods lead the way in meal introductions, with ethnic twists on familiar meals also playing a key role.
William A. Roberts, Jr.
March 14, 2014
A Noodles & Company survey, its “2013 National Noodles Poll,” found some 59% of U.S. adults eat noodles or a pasta dish at least once a week.
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greek yogurt, yoplait

Defining Dairy

Milk processors have turned to efforts to make milk a more convenient option, with extended shelflife packaging and on-the-go convenience.
William A. Roberts, Jr.
March 14, 2014
Dairy is one of the most frequently shopped grocery departments, with 36 trips per year, finds the International Dairy-Deli-Bakery Association’s (IDDBA) “What’s in Store 2014” report.
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