Talk to the folks at Taco Bell and you realize that this isn’t just a Mexican quick-service restaurant (QSR) business. Instead, this Irvine, Calif., company (a subsidiary of Yum! Brands) angles to be a culturally-centric lifestyle brand with the credo: “Live Mas.” Put into words, it’s a call to live a life worth sharing and try new experiences.

Prepared Foods talks with JBT/ Avure Technologies Vice President and General Manager Jeff Williams about high pressure processing (HPP) technology, new product development and a newly formed “Cold Pressure Council.” 

The two new meals continue to build on the brand’s commitment to bringing consumers convenient, high-quality food with homemade flavor.

Available in five varieties, including Coconut Cashew, Fruits, Nuts, and Seeds, PB+J, Apple Cinnamon, and Maple Raisin, Power Breakfast is available at natural health food stores nationwide with a suggested retail price of $2.49 per 2-ounce package.

Kellogg's let fans weigh-in at nearly every step of the development process to create new Chocolate Frosted Flakes.

The product is one of the latest entries into the North American Better-For-You (BFY) snack category, a space that is growing rapidly due to consumer preference for simple ingredients with no preservatives.

The product is made with five ingredients: coconut cream, organic vanilla bean extract with vanilla seeds, tapioca, pectin and probiotic cultures.

Vital Proteins' Collagen Creamers come in natural Coconut, Vanilla, and Gingerbread flavors with only one gram of sugar and 140 calories per serving.

The classic "grandma's" kitchen starch (such as corn starch) and wheat flour are gradually being supplanted or supplemented with other sources of starch and flour.

Almost one in five (17%) say they have cereal as a snack away from home and 10% enjoy cereal on the go.