Breakfast, Cereals & Bars

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Doubling down on chocolatey flavor, each bite of the new Kellogg's Little Debbie Swiss Rolls Cereal delivers crispy, chocolatey swirls and a chocolatey creme flavored coating.

Following the success of Kellogg's first Minecraft cereal, Minecraft players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with NEW Kellogg's Frosted Flakes® Minecraft.  

Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.

The Ponova™ oil in the Kona Bar, crafted by food and agriculture innovation company Terviva, might be a game-changer in the world of plant-based oils and regenerative farming. 

The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova. Kellanova will be a global snacking powerhouse with a portfolio of iconic, world- class brands.

Complete with green and orange-sprinkled frosting, Apple Jacks Pop-Tarts balance the warm cinnamon aroma and sweet apple flavor of the classic cereal to reinforce the apple-cinnamon experience that some consumers have known for generations.

The collaboration between the entertainment moguls and Post Consumer Brands is backed by their shared passion for feeding families and strengthening diverse communities. The new collection drops summer 2023.

This cereal provides an excellent source of vitamin E to help protect nervous systems, and incudes curated vitamins and minerals like Zinc, Folic Acid and B vitamins to support natural melatonin production.

The shelf-stable and portable cereal bars offer a convenient solution for any meal occasion, and are easy to distribute in any feeding model.

Sweet, salty and crunchy, RXBAR Granola is made with distinctive, simple ingredients and 10g protein per serving. Plus, it delivers light, crispy clusters for texture sensory.