Breakfast Expanded is one of the “Next Wave” macro trends Synergy Flavors will showcase IFT, which runs July 16-19 at Chicago’s McCormick Place. Next Wave is a future-looking trendspotting tool Synergy Flavors created to enable innovation teams to get ahead of macro changes in consumer behavior.

FoodTech start-up CarobWay™, Ltd. will introduce its clean-label, low glycemic index (GI) sweetener at IFT FIRST 2023 in Chicago. The company will demonstrate the new sweetener in gummy and energy bar prototypes to illustrate the new sweetener's capabilities.

Schools can offer on-the-go snacks with whole grains students need from popular cereal brands. General Mills Foodservice, Minneapolis, greeted 2023 with 2oz equivalent grain cereal bars that are shelf stable and fit any meal occasion. 

Calvin "Snoop Dogg" Broadus, Master P's Broadus Foods, Los Angeles, and Post Consumer Brands, Lakeville, Minn., joined forces to develop Snoop Cereal. Three varieties are scheduled to debut this summer: Fruity Hoopz with Marshmallows, Cinnamon Toasteez, and Frosted Drizzlerz. 

Nature Valley Savory Nut Crunch Bars offer the same grab-and-go convenience in a one-bar pack by using a proprietary binding process that removes the need for sugar binders to keep them intact.

According to Vantage Market Research, the global protein bar market hit $4.3 billion in 2021 and is projected to reach $6 billion by 2028, at a CAGR of 5.8%. The firm forecasts that plant-based protein bar sales will account for more than 30% of the total by 2028.

The new innovations are inspired by fan-favorite flavors, from fruity faves to vanilla (and chocolatey)-flavored classics, including: Eggo® Vanilla Bean Grab & Go Waffles, Eggo® Chocolatey Chip Banana Waffles and Eggo® Berry Blast Mini Toast Waffles.  

The macaron-flavored cereal from Kellogg is reminiscent of the classic Parisian treat with sweet, strawberry flavored pink and purple cereal pieces capturing Ladybug and Cat Noir's powers through their Kwamis, Tikki and Plagg, coupled with white marshmallows.  

The new Kellogg’s® Rice Krispies® Marshmallow-Flavored Candy Bar combines Rice Krispies® cereal with creamy marshmallow candy in a sweet nod to family-favorite Rice Krispies Treats®.

Doubling down on chocolatey flavor, each bite of the new Kellogg's Little Debbie Swiss Rolls Cereal delivers crispy, chocolatey swirls and a chocolatey creme flavored coating.