WK Kellogg Co. introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing 22g of plant-based protein, 0g of sugar, and 2g of net carbs or less per serving.

Bobo's, known for oat bars, oat bites and baked goods, announced its new partnership with Rabobank's Acorn initiative (Acorn) to help Colorado's snack brand reach its carbon neutrality goals and further invest in a more sustainable future.

Bulking sweeteners, such as sugar alcohols and the newer, rare sugars allulose and tagatose, can require usage levels that are not commercially viable. Plus, parents might be hesitant to purchase cereals with these sucrose substitutes because of a lack of familiarity. Meanwhile, high-intensity sweeteners lack the multifaceted functionality and taste of sucrose and fructose and are not suitable for children whose sweet tooth could use subduing towards lower levels of sweetness in foods.

General Mills Foodservice, Minneapolis, is helping K-12 school foodservice program spice up their à la carte offerings. This November saw the business introduce CinnaFuego Toast Crunch Cereal Bars. Officials say the 1oz equivalent grain cereal bars offer an on-trend “sweet heat” snack.

General Mills offered a preview of half a dozen new cereals set to hit retail shelves in January 2024. The brands set to release new items include Trix, Cheerios, Lucky Charms, Reese’s Puffs, and Nature Valley.

Wildway has built a regenerative organic supply chain and is bringing it to the breakfast aisle to set new standards in sustainability, flavor, and nutrition.

With 5g of protein per serving, no color from artificial sources, no artificial preservatives and no artificial flavors, Quaker Chewy Granola is a breakfast cereal to help make mornings nutritious for the whole family.

Oterra, the world’s leading supplier of natural colors for food and beverage, is pleased to announce the immediate launch of its groundbreaking Simply Brown range. Expertly crafted from apples, the new range heralds a new era in Oterra's clean label caramel replacement solutions as part of our flagship FruitMax® coloring food range.

"Our mission at SOMOS is to bridge the gap between convenience, flavor, and our Mexican heritage, and our Salsa Macha is a great expression of that," said Miguel Leal, SOMOS Co-Founder and CEO. "These jars are packed with the vibrancy of Mexico and we're so excited to see that come to life on-shelf and drizzled on all types of food, day and night.”

¡Yo Quiero!'s Avocado & Egg is packaged with 14, 2.5oz mini-cups recommended for health-conscious breakfast-eaters.