Consumers may realize the importance of breakfast in their dietary habits, but that does not necessarily mean the cereal category is benefiting from that realization.
An important segment of the sports performance universe is recovery products, which help consumers replace important nutrients and support muscle recovery after exercise.
Natural and ìfree-fromî claims are growing in baked goods, while ìsuperfoodsî are hot. Environmental products and packaging are also influencing the market.
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