Most Americans’ plates do not resemble the nutritionally-balanced quadrants on the USDA’s MyPlate (the new federal guidelines for a healthful daily diet). So note market research firm The NPD Group’s new food and beverage findings, as reported in an online article by Pizzamarketplace.com (December 13, 2011).
Only one in four children’s cereals would meet the voluntary nutritional guidelines proposed by the federal Interagency Working Group on Food Marketed to Children, according to a review of popular brands conducted by the Environmental Working Group (EWG).
There are more than 18 million college students in the U.S., according to the National Center for Education Statistics, and they are increasingly selective about where and how they spend their foodservice dollars.
Products with high protein content may not be enjoying the same level of success they did during the low-carb diet fad of a few years ago, but a study published in the May 12 issue of the journal Obesity found a protein-rich breakfast can increase feelings of satiety and reduce hunger throughout the day.
As consumers see breakfast options diversify, cereal manufacturers are finding an increasingly competitive marketplace, where the competition is likely not remotely similar to their offerings. As such, cereal makers are focusing on key demographics and trends to make sure their newest launches are noticed.