Achieving a successful product roster—by replacing carbohydrates with fiber or by adding nutritive ingredients—has more to do with the formulator's familiarity with the ingredients and processes than with new technology.
A rapidly growing market, ice cream nevertheless faces its share of possible demons. What will be the effect of changing demographics on the frozen treat, and how will manufacturers respond?
McDonald's (Oak Brook, Ill.) supersize demise (announced in early March and expected to eliminate the extra-large fries and beverages from the chain's menus by 2005) may have garnered the chain unwanted attention.
Alex lay awake, pondering the reasons for low sales of his new product line. Two years prior, the project had missed its sales sample date by three days. Alex never imagined those three days of the project's two-year timeframe could be that important—until he was invited along on sales calls with Bud, the national sales manager.
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