Consumers appear to be happy at home — cooking and creating culinary adventures with sauces and marinades, but manufacturers face the challenge of finding the right formula for success and blending on-trend flavor with convenience and health.
Last year was when confectionery makers finally took the clean label message to heart. They gave artificial ingredients the boot and focused on simple, less processed ingredients.
Market researcher Mintel Group Ltd., Chicago, covered the breakfast foods market with two extensive reports last summer, a “Frozen Breakfast Foods-US” study last July; and a “Hot and Cold Cereal-US” report in August.
Even though consumers always will have to shop for groceries, the channels in which they visit continually change, and supermarkets now are feeling the pressures of these changes.
More bakery foods makers jumped on the clean label trend in 2015. It meant giving the boot to artificial flavors, trans fat, ingredients with genetically modified organisms, and high fructose corn syrup.