Kahlúa tapped in to the trend of ASMR (autonomous sensory meridian response) to create the Kahlúa ASMR-tini depicting the pop and foam intensity of the product.

GATOR BITE will launch in Florida first with a national rollout following. With a 30% alcohol-by-volume (ABV) for Satsuma and a 26% ABV for Coffee, GATOR BITE comes in both 750mL and 1L sizes for a suggested retail price of $16.99 and $19.99 respectively.

Inspired by rosé winemakers, the pink-hued premium dry cider is handcrafted with fresh pressed apples sourced entirely from the Okanagan region as the number one ingredient.

RITAS Spritz serves up new, sweet refreshing flavors that include White Peach Rosé, Pear Orange Sangria and Strawberry Blueberry Sangria and a lower alcohol content.

We call them Macro Trends, and we’re thinking about them in the short term, and considering how they will impact things in the long term. Here are our picks for 2019.

”Removing alcohol from regular 5% Heineken would have been easy, but it wouldn't deliver the same premium beer taste that Heineken is known for. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft, malty finish."

The Pelican brewing team introduced new seasonal beverage hailed for its complex, rounded fruit, spicy aromatics, subtle malt aroma and bright tart finish. The beer will be available in November on draft only at Pelican brewpubs and specialty retail partners.

The Honey Beer Competition was judged by 20 certified judges from the Beer Judge Certification.

Now, at-home cocktail creation is made even simpler with SMIRNOFF Moscow Mule. While the Original Moscow Mule cocktail was made with SMIRNOFF No. 21 Vodka, ginger beer and lime, cocktail makers everywhere can use the new ready-to-mix SMIRNOFF Moscow Mule variant to make an even easier version – just add ginger ale (or ginger beer).

New research from Mintel reveals that almost three in 10 (28%) Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out."