The Genesee Brewery announced a brand-new summer fling for fans of its specialty line of Kolsch beers - Mango Peach Kolsch. 

Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.

“We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score,” said Matt Withington, Truly Hard Seltzer's senior director of marketing.  

An evolution of the fan-favorite Angry Orchard Rosé Hard Cider, Blueberry Rosé breaks from the tried and true by combining the crisp, juicy flavors of Rosé with real blueberries to deliver a fruity twist on the classic.

Captain Morgan officially introduced its newest ready-to-drink lineup, Captain Morgan Sliced. Captain Morgan Sliced is a line of cocktail-inspired malt beverages with a range that goes all-in on flavor. Each can of Captain Morgan Sliced balances convenience and flavor.

el Jimador® Spiked Bebidas announced its nationwide launch after a successful test launch in limited states in 2023. el Jimador® Spiked Bebidas are crisp malt flavored beverages serving up tequila inspired flavors for any occasion.

Absolut entered the Ready-to-Serve category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade. Absolut's latest mixology innovation delivers bar-quality cocktails with a twist, and in a convenient format that saves the time and preparation that goes into making cocktails.

Malibu's RTS is an early adopter of the Tetra Pack format making it easier than ever to enjoy cocktails on-the-go, toss in a cooler or store in the fridge for anytime sipping. 

Using Veylinx's proprietary methodology, which measures actual demand rather than intent, the study found that demand for non-alcoholic canned cocktails grew by 4%, while demand for alcoholic canned cocktails surged by 20% over last year. 

Spirit of Gallo announced that it will add a new category to its spirits portfolio: Soju. As a result of the partnership with LOTTE Chilsung Beverage Co., Ltd., Gallo will expand the distribution of Soonhari, Chum Churum and Saero in the United States beginning January 2024.