The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands.

BACARDÍ Real Rum Canned Cocktails are made with natural flavors, real ingredients, and no artificial sweeteners. The convenient, gluten-free, mixed, ready-to-drink cocktails are crafted with an award-winning base spirit called BACARDÍ Superior.

The new collection is dedicated to exploring authentic flavors that pay tribute to well-known Asian foods and are co-developed with New York-based chefs and owners of popular local restaurants, Di An Di and 886, and designer/illustrator Vanessa Nguyen.

buzzbox, maker of single-serve, handcrafted cocktails in eco-friendly boxes, onboarded a state-of-the-art production facility and a dynamic, new management team.

White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.  

Molson Coors Beverage Company introduced Topo Chico® Hard Seltzer. Made in the spirit of Topo Chico® Mineral Water, Topo Chico® Hard Seltzer delivers refreshment to consumers.

Michelob ULTRA Organic Seltzer, a national USDA certified organic hard seltzer, hits shelves nationwide this month with three refreshing flavors – cucumber lime, spicy pineapple and peach pear.

Bud Light Seltzer is helping fans kick-off the New Year with flavor, by announcing the addition of a new product to its successful portfolio: Bud Light Seltzer Lemonade.

The new Smirnoff variety is fitted in a colorful, Día De Muertos-inspired glow-in-the-dark under blacklight design and boasts an authentic combination of sweet tamarind flavor with notes of spicy Mexican chilies and lime.

Phusion Projects LLC launched Mamitas Tequila & Soda, a canned hard seltzer made with 100% real tequila available in four flavors: Lime, Paloma, Pineapple and Mango.