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Two New Flavors Join Sara Lee Desserts Pound Cake Line

Blueberry Pound Cake and Gingerbread Pound Cake are now available in freezer sections

October 13, 2014

Two new flavors join the Sara Lee® Desserts pound cake product line: Blueberry Pound Cake and Gingerbread Pound Cake. Both flavors are now available in the freezer section at grocery retailers throughout the country.

Healthier Snack Cake: A Better Cake

New healthier snack option comes in three varieties

October 9, 2014

Americans struggle to meet the requirement of eating at least 5 servings per day of produce. Now, consumers can have their cake and eat it, too, thanks to a new bakery product called A Better Cake.

Innovation, Non-GMO Help Bakery

Rabobank says innovation, non-GMO trends will help bread sector “rise again.”

October 3, 2014

U.S. bakeries may be struggling as today's health trends push down per capita wheat flour consumption and retail baked goods face slow, year-over-year growth

Hershey’s Whipped Icing

Rich Products creates in-store bakery icing made with real Hershey’s cocoa.

September 25, 2014

Rich Products Corporation, Buffalo, N.Y., says it raised the bar on chocolate indulgence with the introduction of Rich’s Chocolate Bettercreme® Made with Hershey’s® whipped icing.

Hungry Jack Launches New Syrup Flavors, Limited Edition Pancake, Waffle Mixes

Hungry Jack provides families with a fall breakfast items

September 19, 2014

Just in time for fall, Hungry Jack® is debuting new syrup flavors, Cinnamon & Brown Sugar and Honey Maple and bringing back limited edition Cinnamon Spice and Pumpkin Spice Flavored Pancake & Waffle Mixes.

Refrigerated Cookies from Pillsbury

Pillsbury Melts offer a twist on the traditional place and bake cookie

September 18, 2014

Pillsbury is launching a new refrigerated cookie with a creamy melted center in two of America's favorite dessert flavors.

Cinnabon Bakery Inspired Cinnamon Rolls

Each package contains four jumbo cinnamon rolls, a container of Cinnabon cinnamon topping and one pouch of rosting

September 11, 2014

New Cinnabon® Bakery Inspired Cinnamon Rolls are jumbo cinnamon rolls dripping with ooey-gooey™ Cinnabon cinnamon and topped with thick, rich delicious frosting.

Two New Pastry Products from Bridor

Products capitalize on Greek yogurt and chocolate decadence trends

August 29, 2014

Bridor Inc., a manufacturer of authentic European breads and Viennese pastry for the retail and foodservice industry, announced the official launch of its Greek Yogurt & Cherry Danish and Chocolate Avalanche.

New Wheat- and Gluten-Free Baked Goods

WOW Baking Co. introduces products containing no GMOs

August 28, 2014

WOW Baking Company’s steadfast refusal to compromise on taste, quality or texture is easily apparent when biting into the gourmet wheat and gluten-free baked goods.

Trans-free Shortening

Bunge’s PhytoBake is a trans-free, reduced saturated fat shortening that helps finished foods retain moisture and stay fresh

August 25, 2014

PhytoBake is a trans-free, reduced saturated fat shortening that—in certain applications—can extend the freshness of finished food products through better moisture retention.