Breakfast, Cereals & Bars

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The Kroger Co. announced a new, more affordable corporate brand line of cage-free eggs.

This reflects the trend towards a return to home cooking and reduced price sensitivity generating movement toward premium package goods and dining out. In addition, Americans watching their diets are 7% less likely to use pancake/waffle mix due to gluten intolerance.

As a green-based nutrition bar on the market, Amazing Grass’ new launch includes a clean new look for its entire portfolio of Organic Superfood Bars.

Driven by an ever-growing passion to bring people happiness through bakeshop gluten-free foods, Bakery On Main developed this new granola to include the added benefits of sprouted ancient grains, such as increased vitamins, minerals, protein, antioxidants, easier digestion, and reduced carbohydrates.

The Frozen Veggie Breakfast Sausages will be a Sprouts exclusive from September to November, after which point the product will be available at additional retailers nationwide.

The new potato waffle aims to be a healthier option than traditional potato products like hash browns.

Corazonas HEARTBARS provide a thoughtful mix of heart-healthy ingredients, while being NON-GMO, high in protein (up to 6g), low sodium and rich in fiber. Corazonas HEARTBAR Oatmeal Squares are the a combination of soft & chewy with simple, wholesome, non-gluten containing ingredients.

New products include Special K Pumpkin Spice Crunch, Pop-Tarts Frosted Caramel Apple and Nutri-Grain Pumpkin Spice

The Clean Whey products arrive in the midst of a complete relaunch for the brand, as PowerBar unveils a more approachable personality.

Featuring native superfoods and unique flavors – such as teff, basil and berbere – the new foods offer wholesome nutrition and a tasty eating experience.