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Breakfast, Cereals & Bars
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Convenient Breakfast Biscuits, Cookies

Mintel has predicted that U.S. shoppers spent $9.5 billion on breakfast cereal during 2015—down 7% from category spending in 2012

April 4, 2016

Two mega-trends within food today squarely impact breakfast products: on-the-go convenience and better-for-you nutritional profiles.

Luna Expands Portfolio

The new flavors are gluten free, non-GMO, and made with organic ingredients

April 1, 2016

The new dark chocolate flavor varieties include Peanut Butter Dark Chocolate Chunk, Dark Chocolate Mocha Almond and Dark Chocolate Hazelnut.

Kitchfix Grain-Free Waffles

The waffles come in three flavors: Blueberry Vanilla, Lemon Poppyseed, and Banana Almond

March 31, 2016

At launch, Kitchfix will offer three varieties of its waffles at more than 30 Whole Foods throughout the Midwest.

Wild Zora Bars

Each Wild Zora bar is made with organic veggies and grass-fed, free-range meat that contains no added hormones, antibiotics or nitrates

March 24, 2016

Wild Zora bars are free from grains, gluten, soy, nuts and MSG, and appeal to the growing base of consumers following Paleo and Primal diets.

GLUKOS Protein Bars, Powders

Whey protein isolate bars and powders use glucose for rapid delivery and quick recovery

March 17, 2016

GLUKOS protein is unlike plant-based proteins, because it uses the whey protein isolate that incorporates more of the essential amino acids for optimal muscle recovery

Qi'a Superflakes Superfood Cereal

The new flakes are low in sugar, certified organic, certified gluten-free and Non-GMO Project Verified

March 17, 2016

Nature's Path introduced Qi'a Superflakes™, an organic superfood and sprouted grain flake cereal. High in protein and fiber to provide all-day lasting energy, the new flakes are low in sugar, certified organic, certified gluten-free, Non-GMO Project Verified, and available in three flavors.

Kellogg's Origins is a line of six cereals, granolas and muesli that are prepared simply

New Breakfast Foods

Breakfast sales abound for manufacturers who balance nutrition and convenience.

Robert Garrison

March 10, 2016

Market researcher Mintel Group Ltd., Chicago, covered the breakfast foods market with two extensive reports last summer, a “Frozen Breakfast Foods-US” study last July; and a “Hot and Cold Cereal-US” report in August.

Kashi GOLEAN Plant Powered Bars

New varieties include Salted Dark Chocolate & Nuts, Honey Pecan Baklava, Dark Chocolate Cashew Chia, and Peanut Hemp Crunch

March 10, 2016

Kashi Co.’s new GOLEAN Plant Powered Bars offer a unique combination of nutritious ingredients for consumers who seek out plant-based foods to fuel their performance without soy or gluten.

New Snack and Nutrition Bars

Ingredients shine, diversify as bar competition escalates

Tom Vierhile

March 9, 2016

Year after year, the breadth and depth of snack and nutrition bar innovation continues to amaze and 2015 was no exception.

Kashi Launches New Cereal, Bars

New products include GOLEAN Clusters Vanilla Pepita Cereal and GOLEAN Plant Powered Bars

March 3, 2016

Kashi® introduced GOLEAN Clusters Vanilla Pepita Cereal and GOLEAN Plant Powered Bars. With nutritious ingredients like ancient grains, nuts, seeds and pulses, these new offerings deliver complete plant protein and a gluten free nutritional punch for whole body health.