Each bottle offers 100 calories. The lineup will be offered in three flavors: move it (strawberry black cherry), werk it (orange mango) and pump it (lemon lime). Vitaminwater active will be packaged in 15.2-ounce, PET bottles nationwide.

Slowed consumer traffic at on-premise locations and stagnancy in occasions involving adult beverages translates to flat total alcohol volume in restaurants and bars in 2017.

Health and wellness was one of the top trends driving new product innovation in 2017. 2018 won't be drastically different. Instead, these movements will become more mature and specialized—and inspire beverages that are hyper-personalized to give consumers a range of options.

With four of the five flavors now available nationwide at Whole Foods and other natural retailers, Farmhouse Culture’s new Gut Punch provides 4 billion CFUs per bottle, providing consumers with an alternative way to achieve a daily dose of gut-healthy probiotics.

Small Town Craft Spirits celebrate the rich history and heritage behind bourbon, but are excited to launch an option with a unique flavor twist and finish.

Designed to support clean eating and a healthy lifestyle, these new teas combine premium quality, all-natural herbs traditionally thought to ease everyday issues

The flavored malt beverage combines the tart taste of pomegranate juice with the brand’s Margarita mix.

Flow's intends for its offerings to innovate in the market by merging the increasing popularity of alkaline water and flavors into a unique beverage package.

New items include Pepsi Salted Caramel, Cheetos Sweetos Holiday Cinnamon Sugar Puffs, Mtn Dew Holiday Brew and Quaker Life Cereal

In the consumable consumer packaged goods market, clean label is having a growing influence. Among the areas where ingredient suppliers have noted clean label’s impact, color solutions are near the top.