Written by Laura Dembitzer, marketing director at Imbibe Inc. Imbibe, Niles, Ill., is a beverage development company focused on the formulation, customization and commercialization of cutting-edge beverage products. Visit www.imbibeinc.com to learn more.
Health and wellness was one of the top trends driving new product innovation in 2017. 2018 won't be drastically different. Instead, these movements will become more mature and specialized—and inspire beverages that are hyper-personalized to give consumers a range of options.
