In 2025, we can expect to see a convergence of several key trends that prioritize holistic health and personalized experiences. From liver health-focused products to sugar-inspired flavors without the added sugar, the industry is responding to the growing demand for healthier options that don't compromise on taste.

As better-for-you energy drinks sales continue to outpace the broader category, the deal signals Molson Coors’ belief in ZOA’s growth potential.

Langers Craft Cola is made with purified and filtered carbonated water, real cane sugar, natural flavoring and caffeine derived from tea for a sweet flavor.

ALC-A-CHINO's latest non-dairy oat milk lattes are now available for consumers to enjoy in two flavors: Oat Milk Original Hard Latte and Oat Milk Vanilla Hard Latte, both of which are available in a four-pack.

After helping people find calm, selling tens of millions of cans, TRIP aims to take functional beverages to a new level. TRIP has partnered with Calm to evolve the product experience they are bringing to American customers through a functional drink with a digital experience. 

This new report identifies key consumer insights across 134 trends in the alcoholic beverage industry, spanning beer, cider, wine, cocktails, seltzer, and spirits. It highlights "10 Mega Trends to Know," including alcohol-free options, global flavor influences, health-driven "better-for-you" beverages, emerging sensory experiences, and sustainability's growing impact on producers.

Civilized Coffee continues to innovate with the release of its Instant Mocha Powders. Available in Traditional, Caramel, Mint, and Vanilla flavors, this new product line is poised to become both a holiday and year-round favorite.

STōK Cold Brew Energy isn't an energy drink, nor is it coffee in a can. The company refers to it as an energy coffee. That means it's still packed with the bold, smooth taste, supplemented with 195mg of caffeine and a trio of B-vitamins, ginseng, and guarana. 

Whole Moon is a brand that uses a unique process that blends whole-roasted almonds, oats, pistachios and soybeans, resulting in a rich, nutty flavor and a full-bodied texture.

This bold new mix blends the iconic richness of V8 tomato juice, natural cucumber flavor and a medley of spices with the unmistakable tang of Grillo's signature brine, bringing a vibrant burst of flavor.