According to Innova Market Insights’ 2021 Lifestyles and Attitudes Survey, 37% of Americans said they were eating breakfast “more in home” versus just 6% who said they were eating breakfast “more out of home.”
Doug Martin to take on role as chief brand and disruptive growth officer
December 22, 2021
Martin will continue to report to Dana McNabb, chief strategy and growth officer, and oversee the company’s global brand building capability, as well as its emergent business innovation.
General Mills Foodservice launches no-proof, no-thaw, European-inspired croissants
September 24, 2021
General Mills Foodservice, Minneapolis, introduced Pillsbury Freezer-to-Oven Croissants, which make it easy to bake consistently flaky, high-quality croissants in less than 30 minutes.
Comax Flavors offers flavors for many popular breakfast items
May 19, 2021
Working from home is becoming the new normal coupled with remote learning for children. In addition, common and comforting breakfast foods such as cereal, donuts, and muffins are nostalgic and remind individuals of their childhood. These behaviors have led to a return to breakfast basics and a renewed interest in breakfast food.
Years of tepid sales quickly reversed with a COVID-19 pandemic that forced consumers into new work-at-home and eat-at-home routines. This certainly helped boost packaged breakfast food sales.
General Mills teams up with beloved nonprofit to promote nutrition and education for growing kids
February 3, 2021
The cereal features two varieties: berry flavor with number-shaped pieces and cinnamon flavor with letter-shaped pieces, and the back of each box opens like a book, featuring dual-language (English and Spanish) short stories with Elmo.
New brand marks the company’s first keto-friendly line of products
September 21, 2020
General Mills is launching :ratio– an entirely new keto friendly product line that marks the food company’s first keto-focused product. As consumers continue to look for ways to cut back on sugar and carbs through better-for-you alternatives to existing preferences, the ketogenic products category is predicted to grow 5.5% through 2027.
Yoplait is latest General Mills brand to support the company’s commitment to advance regenerative agriculture on 1 million acres of farmland
June 17, 2020
General Mills has partnered with consultants Understanding Ag and dairy cooperative Foremost Farms to pilot regenerative practices and provide support to participating dairy farmers. Implementing regenerative practices on dairy farms requires a holistic approach to managing land, cows and manure.
More processors talk farming; connect regenerative agriculture to ingredients.
June 10, 2020
Whether they were connected to corporate social responsibility or the anniversary of Earth Day, this winter and spring brought a host of manufacturer statements in support of "regenerative agriculture."
General Mills and its Foundation enable 5.5 billion meals, commit to advancing regenerative agriculture
April 21, 2020
General Mills released its 2020 Global Responsibility Report, highlighting progress made on the company’s long-term global commitments. The annual update, which marks 50 years of reporting for the company, outlines significant progress against and investments in four priority areas: Food, Planet, People and Community.