Hershey is investing in its core portfolio to deliver new products that appeal to people’s evolving snacking preferences
October 26, 2017
Earlier this year, the company released Reese’s Crunchy Cookie Cup, a variation of the iconic peanut butter cup stuffed with chocolate cookie bits for a sensorial experience that adds a crunchy bite to complement the combination of chocolate and peanut butter.
Company shares insights for retailers from its recently announced "Omnichannel" category approach
October 24, 2017
Top new products featured at the show included: Alert™ Caffeine Gum, EXTRA® Chewy Mints, SKITTLES® and STARBURST® Sweet Heat, DOVE® Chocolate-Covered Dusted Nuts, and SNICKERS® Peanut Butter Crisper.
SNICKERS Espresso, Fiery and Salty & Sweet hit shelves June 2018
October 20, 2017
The new flavors will join the popular "Hunger Bar" campaign and have everything fans love about SNICKERS® – peanuts and caramel covered in milk chocolate, now with a bold new flavor-infused nougat – espresso, hot pepper or salted caramel-flavor.
New Twix Dark features a crunchy shortbread cookie covered in caramel and enrobed in rich dark chocolate
October 6, 2017
Mars Chocolate North America has unveiled more ways to enjoy Twix. Twix Dark, Twix White and Twix Peanut Butter varieties will join the original caramel variety on store shelves by the end of 2017.