Due in large part to government recommendations, food producers are turning to whole grains to help combat the obesity crisis.

In Malaysia, Pringles has launched a new flavor to its Pringles range: Fruit & Nut Blueberry & Hazelnut Potato Crisps.

Activity in functional digestive food and drink has grown across all regions, with Europe and Asia Pacific accounting for the bulk of activity and a notable 62% increase in Latin American product launches from 2008-2009.

In the past year, kombucha drinks have emerged in the retail beverage scene in carbonated soft drink, energy drink and ready-to-drink iced tea formats.

While the food industryís interest in formulating low-sodium foods continues, one recent survey suggests consumers have a lot to learn about the health risks associated with high sodium intake.

Attendees of Prepared Foods 2009 R&D Applications Seminars-East heard information on ingredients, such as lycopene, pomegranate extract, collagen, lutein, beta-carotene and polyphenols, which help protect skin from sun damage, water loss, oxidative stress and other damaging environmental factors.

Consumers are increasingly focused on health and healthier eating and are looking for more than great taste in their food.