Mark Crowell, CRC, is founder and principal culinologist at CuliNex, a consultancy specializing in the development of organic and natural food products. He is the former director of product development for Olive Garden Restaurants and Starbucks Coffee Co. CuliNex specializes in assisting food manufacturers, ingredient suppliers and multi-unit foodservice operators achieve their growth goals by developing and bringing successful products to market. He can be reached at mark@culinex.biz.