Brand responds to consumer desire for new energy drink flavors
May 17, 2023
Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.
Multi-vitamins, supplements, energy drinks and new cereals provide recent examples of new food and beverage products that showcase vitamin and mineral ingredients
April 25, 2023
As consumers continue to seek solutions for health and wellness needs, food and beverage product developers deliver a dizzying array of innovations across categories. While many sophisticated R&D teams work to refine formulations in supplement and energy segments, others have shifted their focus to product applications that do not traditionally feature vitamins and minerals. Take a look at some of the most cutting edge introductions from some of the industry's best product development teams.
ZOA Energy looks to "Fuel Something Bigger" with new brand campaign, visual identity, new flavor rollout and product enhancements
February 1, 2023
The new can identity, designed by R/GA, features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce.
The energy drinks contain seven essential vitamins, are non-GMO, and have zero sugar
December 27, 2022
CELSIUS energy drinks are made with quality ingredients, contain seven essential vitamins, are non-GMO, and have zero sugar, no aspartame, and no high fructose corn syrup.
GNT gains regulatory approval for spirulina extract
November 11, 2022
GNT has secured U.S. Food and Drug Administration (FDA) approval for use of spirulina extract in beverages. This will help beverage formulators achieve vibrant blue shades and maintain clean labels.
Each 12oz can includes B vitamins, taurine and 128mg of caffeine
October 26, 2022
Short for “rejuvenation,” Juvee is made with a blend of ingredients that deliver invigorating and mood-lifting effects for longer-lasting, more sustainable energy.
The energy beverage is sugar-free and contains antioxidants from 18 different fruit extracts
October 19, 2022
G FUEL Nuka Cola® Quantum is sugar-free and packed with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140mg of caffeine plus proprietary energy and focus-enhancing complexes.
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