Articles Tagged with ''energy drinks''

The new varieties will join the original Red Bull Sugarfree and Red Bull Zero in this expansion of zero sugar options.

With zero sugar and zero BS, Main Character 5-hour ENERGY® gives you zero reasons not to bring it to every room, every Friday, and every moment of the summer.

"Our journey began in 2015, evolving from bottled almond milk lattes to canned oat milk lattes in 2019,” notes Jash Mehta, Pop & Bottle CEO and co-founder. This new multi-serve cold brew series is our nod to those seeking the premium taste and quality of traditional black coffee in a more economical, multi-serve format."

Each of the new energy drinks contains 110mg of caffeine, about the same amount as a cup of brewed coffee.

PLT markets more than a dozen water-dispersible and water-soluble solutions, primarily botanical ingredients across key health categories. At IFT, PLT will be focusing on three major health and wellness segments: energy, active nutrition and stress/mood management.

The refresh features a bold redesign of their 16oz beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

The new formula has mass appeal for consumers looking to kick-start their morning, power through an afternoon slump, get ready to exercise and fuel late-night contests. 

Co-Founded by two trailblazing executives from rival beverage companies, Coca-Cola and PepsiCo, Karishma Thawani and Tekla Back,, KEY offers a clean alternative without the sugar shock or caffeine jitters that give energy drinks a bad rap.

“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category. 

These all-natural, lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can. COUNTDOWN ENERGY drinks take effect in 10-15 minutes, and consumers can expect the buzz to last up to 90 minutes.