The new formula contains caffeine and metabolism-boosting protein
May 29, 2024
The new formula has mass appeal for consumers looking to kick-start their morning, power through an afternoon slump, get ready to exercise and fuel late-night contests.
Co-Founded by two trailblazing executives from rival beverage companies, Coca-Cola and PepsiCo, Karishma Thawani and Tekla Back,, KEY offers a clean alternative without the sugar shock or caffeine jitters that give energy drinks a bad rap.
“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category.
The lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can
April 9, 2024
These all-natural, lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can. COUNTDOWN ENERGY drinks take effect in 10-15 minutes, and consumers can expect the buzz to last up to 90 minutes.
The new beverage comes in an immersive augmented reality experience revealing custom can art
April 3, 2024
The new addition to the Monster Energy Zero Sugar Ultra lineup, Fantasy Ruby Red's concoction bursts with bold flavor and a tantalizing twist to set taste buds alight with its fusion of vibrant ruby red citrus and exhilarating energy.
Powdered flavorings are essential in dry mix beverages. Our chemists are skilled in developing powdered flavoring that doesn’t clump or change flavor, even during long periods of storage.
The new beverage contains 222mg of caffeine paired with a proprietary blend of mood and energy boosting Lion’s Mane and Cordyceps
January 31, 2024
Odyssey introduced its latest innovation, the 222 line, featuring 222mg of caffeine paired with Odyssey’s proprietary blend of mood and energy boosting Lion’s Mane and Cordyceps.
"As a performance dietitian, the Suckerpunch pickle shots have been a great addition to my electrolyte selection for athletes," said Laura Anderson, MS, RD, CSSD, and associate athletic director of the Performance Nutrition Department at the University of Colorado Boulder. "It's crucial for them to replenish lost electrolytes to help prevent muscle cramping from happening, and the quick pickle juice shot provides this in a fun, palatable form.”
New product lines include White Rabbit Energy Seltzer and Iced Teas
January 24, 2024
Crafted with innovation, flavor, and a commitment to providing a natural energy boost without the caffeine jitters, this new beverage aims to redefine the way consumers experience and embrace vitality in their daily lives.