Short for rejuvenation, the brand was launched in 2022 by 100 Thieves CEO Matthew “Nadeshot” Haag and co-founder Sam Keene, after being expertly formulated to boost energy, elevate mood, increase focus and improve overall well-being.
MiO provides ‘insurance’ to compensate for unwanted side effects of traditional energy drinks
December 17, 2023
“Energy Drink Insurance” launched in parallel with MiO’s new Rolling Energy campaign, empowering Gen-Z to get more out of their water, uplift their day and feel their most energized selves
Engineered with Karma’s proprietary Push Cap, this technology protects the active nutrients until seconds before consumption to ensure optimal potency.
The brand partnered with 7-Eleven as the exclusive carrier of the new variety
October 25, 2023
G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, announced that it partnered with 7-Eleven as the exclusive carrier of the new Snow Cone flavor.
Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are all among the food trends expected to rise in popularity across the industry in the next year.
The new energy drink contains electrolytes, vitamins, and botanicals
October 9, 2023
Wild Berry Tea contains electrolytes, vitamins, and botanicals that deliver on advanced hydration helping to reduce fatigue and increase concentration.
Canned carbonated beverages made with artificial intelligence and sparkling mocktails point to some of the major trends in the carbonated drinks segment
July 24, 2023
A.I.'s capabilities can reduce product development cycles from 1-2 years (or at best, half a year) to as little as one month. This process is the result of coordinated efforts between multiple A.I. systems, each excelling in different areas, while collaborating on the development. With more than one hundred A.I. systems in existence worldwide, collective operation ensures a high level of innovation.
Monster will acquire Bang Energy’s performance beverages and related Bang Energy businesses
July 5, 2023
Under the terms of the APA, subject to satisfaction of certain closing conditions, Monster will acquire Bang Energy’s performance beverages and related Bang Energy businesses through the purchase of substantially all of Bang Energy’s assets.