The brand partnered with 7-Eleven as the exclusive carrier of the new variety
October 25, 2023
G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, announced that it partnered with 7-Eleven as the exclusive carrier of the new Snow Cone flavor.
Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are all among the food trends expected to rise in popularity across the industry in the next year.
The new energy drink contains electrolytes, vitamins, and botanicals
October 9, 2023
Wild Berry Tea contains electrolytes, vitamins, and botanicals that deliver on advanced hydration helping to reduce fatigue and increase concentration.
Canned carbonated beverages made with artificial intelligence and sparkling mocktails point to some of the major trends in the carbonated drinks segment
July 24, 2023
A.I.'s capabilities can reduce product development cycles from 1-2 years (or at best, half a year) to as little as one month. This process is the result of coordinated efforts between multiple A.I. systems, each excelling in different areas, while collaborating on the development. With more than one hundred A.I. systems in existence worldwide, collective operation ensures a high level of innovation.
Monster will acquire Bang Energy’s performance beverages and related Bang Energy businesses
July 5, 2023
Under the terms of the APA, subject to satisfaction of certain closing conditions, Monster will acquire Bang Energy’s performance beverages and related Bang Energy businesses through the purchase of substantially all of Bang Energy’s assets.
The new beverage is designed to help consumers increase endurance, fight fatigue and improve performance
June 28, 2023
Designed to help consumers increase endurance, fight fatigue and improve performance, this new drop delivers all of this and a refreshingly bold flavor.
The brand added four new candy-inspired flavors to its lineup
June 21, 2023
The new LFG Burn line was specifically designed to not only deliver long-lasting energy, laser-sharp focus, endurance and stamina, but also a fat-burning boost just like its pre-workout namesake.
Cutting edge trends include products that feature hydration claims, cannabis ingredients and wellness elixirs
June 2, 2023
"The team at Yerbaé is thrilled to introduce these two delicious flavors to our customers,” said CEO Todd Gibson. “Lemonade is a classic summer favorite, while Yuzu Lime brings a unique, refreshing citrus twist to our line of beverages. We are always looking for ways to innovate and bring new, exciting flavors to our customers."
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