A launch from Starbucks would almost certainly boast a coffee extract, and Refreshers do not disappoint in that regard. The green coffee extract and real fruit juice provide a “natural boost of energy,” the company notes.
Presenters at Prepared Foods’ R&D Seminars discussed the various ways foods and beverages can be fortified with ingredients that improve their functional characteristics and meet consumers’ ever-growing needs.
Functional beverages has been a growing segment, even in the midst of an economic downturn, but manufacturers are realizing that consumers -- and regulators -- are looking ever more closely at their ingredients, attributes and claims.
A spike in the consumption of sports and energy drinks, especially among teens, is irreversibly damaging the tooth enamel with their high acid content, says a study.
The American Beverage Assn. (ABA) recently took issue with a federal report arguing it failed to account for the overall health of energy beverage consumers. This followed controversy and concern over a rise in emergency room visits involving energy drinks.
Energy drinks are certainly not listless in terms of new product development, and beverage makers are taking proactive stances to address the controversy.
