PepsiCo Inc. is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5% juice and Vitamins B and C, along with an extra jolt of caffeine.
While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the most dynamic parts.
While many energy drinks inaccurately label their caffeine content or do not label their caffeine content altogether, Steaz says it wants this to change.
Energy-X has introduced The Juice, which the company claims is a "neutral-tasting energy supplement mixer" to add to juices, sodas, sports drinks, water, cocktails or even oatmeal.
