Introductions of energy drinks with an organic claim reach a new high
September 1, 2016
According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.
Zevia introduces zero-calorie, naturally sweetened energy and sparkling water product lines
July 15, 2016
Zevia announced its evolution from a soda company to a beverage company with the addition of two new product lines to its portfolio: Energy and Sparkling Water.
Rising consumer concerns about health, growing awareness of the benefits of exercise and the perceived need to cope with increasingly busy lifestyles have combined to boost demand for performance-related foods and beverages.
Strawberry Lemonade and Raspberry Lemonade join the current product lineup
June 2, 2015
Just in time for spring, Big Red Inc.’s Hydrive Energy Water brand added two new flavors — Strawberry Lemonade and Raspberry Lemonade — to its portfolio of low-calorie, vitamin-enhanced beverages.
Strawberry Limeade, Passion Fruit, Blueberry White Grape ZERO and Watermelon ZERO join product lineup
May 20, 2015
New AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape ZERO and AMP Energy Watermelon ZERO have joined AMP Energy Original and AMP Energy Cherry Blast in retailers nationwide, offering fans the best flavor experience in energy.