Red Bull Summer Edition Grapefruit Twist, available this summer only
June 1, 2017
Summer arrives early as Red Bull® Summer Edition Grapefruit Twist launches nationally, available through Labor Day. The Red Bull Summer Edition offers the Wings of Red Bull with the taste of grapefruit.
Millennials, women, and parents are trading sodas for energy and sports drinks
May 22, 2017
Between 2011-2016, notable year-over-year gains were the result of consumers seeking beverages with functional properties along with novel and healthier-seeming alternatives to carbonated soft drinks.
Living Essentials is now an official partner of the 2017 and 2018 MLB All-Star Games
April 21, 2017
The company has released a new flavor – Apple Pie Extra Strength 5-hour ENERGY®, featuring the iconic MLB silhouetted batter logo appearing on the bottle.
Introductions of energy drinks with an organic claim reach a new high
September 1, 2016
According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.
Zevia introduces zero-calorie, naturally sweetened energy and sparkling water product lines
July 15, 2016
Zevia announced its evolution from a soda company to a beverage company with the addition of two new product lines to its portfolio: Energy and Sparkling Water.
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