From electrolyte-packed drinks to sustainable hydration solutions, brands introduce innovative products designed to keep consumers refreshed and replenished.

Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors.

“Consumers are looking for wellness across every aspect of their lives, and food and beverages are playing a critical role in this transformation,” said Sally Lyons Wyatt, global executive vice president and chief advisor at Circana. 

Featuring Little Leaf Farms' fan-favorite Baby Crispy Green Leaf lettuce, the new Sesame Ginger Salad Kit includes Thai seasoned wonton strips, sliced almonds, toasted quinoa and sesame ginger dressing, delivering a convenient, fresh, flavor-packed meal ready to be enjoyed anytime.

Last Crumb’s head baker and co-founder acquired fresh ube (a sweet potato variety characterized by its bright purple color) directly from the Philippines (the country his family hails from) to produce the items. The newest cookie harnesses the sweet, nutty richness of ube, with no food dyes.

Curb is Modere’s clean supplement that supports natural GLP-1 production to help control appetite and hunger for both immediate and long-term weight management support.

Churro Chocolate Caliente Palomitaz Popcorn swirls together the Mexican flavor pairing of hot chocolate and churros into one recipe.

Sugar-to-Fiber is a genetically engineered probiotic specifically designed to address deficiencies in the American diet by converting dietary sugar (sucrose) into a special type of prebiotic fiber (levan) continuously throughout the day.

Watermelon seeds not only are rich in protein, antioxidants, vitamins, and contain healthy fats, but due to the seeds’ low water footprint, choosing MILKISH as an alternative is a way to have a positive environmental impact.

his collaboration will drive advancements in bioreactor technology, perfusion systems, and media rejuvenation while reducing environmental impact through optimized water usage, power consumption, and circular economy initiatives like waste stream utilization.