Significantly improved time-to-exhaustion results were seen with athletes who consumed amylase with carbohydrate-rich beverage blends (43% increase vs. placebo).
July 25, 2017
Consumer attention remains focused on healthy living, and functional beverages can be excellent tools to help meet nutritional goals.
Pure Protein Super Food is available in three flavors: Dark Cocoa, Vanilla Bean & Mixed Berry Super Fruits
June 8, 2017
Pure Protein® Super Food is vegan, non-GMO, contains naturally sourced super greens, no soy or dairy, and is free of artificial flavors, colors and sweeteners.
Living Essentials is now an official partner of the 2017 and 2018 MLB All-Star Games
April 21, 2017
The company has released a new flavor – Apple Pie Extra Strength 5-hour ENERGY®, featuring the iconic MLB silhouetted batter logo appearing on the bottle.
You need more energy and endurance. And afterward—you need to recover. For all these reasons, you need the right foods and drinks to keep the body fueled up and replenished.
For the Athlete in Everyone: A key market trend in recent years has been broadening appeal and consumer demand for all kinds of “performance” products
December 22, 2016
Although traditionally reserved for use in endurance sports and strength sports, sports nutrition products have broadened in recent years to fit a more recreational and lifestyle-driven positioning.
New pre-workout supplement helps build mind-muscle connection
November 15, 2016
Preparing to exercise is just as important as the exercise itself. The body’s muscle, cardiovascular system and brain need to prepare for the intensity to come.
According to Infiniti Research Ltd.’s market research firm, TechNavio, the global sports nutrition product market is expected to grow by more than 8% until 2020.
North American-grown Montmorency tart cherries add taste and eye-catching color to baked goods and snacks
August 22, 2016
North American-grown Montmorency tart cherries, with their on-trend sweet-tart taste and eye-catching ruby red color, can be incorporated into a variety of baked goods and snacks to boost value, enhance flavor and add a pop of color.