Extensive research has been conducted on the nutritional benefits packed into a single spud. Here, we break down four potato perks that make them a no-brainer for new product formulations geared toward health and wellness.

FrieslandCampina Ingredients’ new Micelate™ Prestige is a premium quality, cold-processed, native micellar casein isolate, derived from high quality milk. Its unique microfiltration process results in a very pure micellar casein with a 95:5 casein-to-whey ratio.

High protein drinks or waters are among the product concepts that resonate with a growing mainstream consumer base since they offer a healthy, ready-to-go option. From a product development perspective, formulators face difficulties achieving clarity at anything other than very low pH levels and an acceptable taste profile.

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12-ounce can.

Driving interest in curcumin is a rapidly growing consumer awareness of its multiple health benefits. Joint health claims are the fastest growing in food and beverage launches tracked with curcumin as an ingredient (CAGR 2013-2017 +82%). Sport recovery and immune health claims are also growing quickly, with +51% and +48% CAGRs (2013-2017) respectively.

Addressing that trend is FrieslandCampina’s new Micelate™ Prestige, a premium quality, cold-processed, native micellar casein isolate, derived from high quality milk.

Available in select retailers and online, the 16-ounce bottles have a suggested retail price of $3.

The science behind O2 is rooted in the ability of oxygenated water to help the body, specifically the liver, process toxins and recover faster.

AFS retreats cultivate working relationships in the natural products industry, which help bring the new ideas to market.

According to the company, the line is made from sustainably farmed Welch’s juice and natural energy from organic coffee extract.