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Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.

US consumers increasingly are aware of the importance of hydration to health and well-being. Demand is high for beverages with hydration claims, and this helps push the industry toward innovation. 

Made with flavors and colors from only natural sources, each bottle contains over 700mg of electrolytes, a blend of B-complex vitamins and a gentle boost of green coffee extract.

The Performance Protein Shake is for fitness enthusiasts whether they're on-the-go, recovering from a workout or looking for help in hitting their daily protein goal. 

Oasis provides a unique alternative in the energy drink market, using natural ingredients like green coffee, Guayusa leaf, and Alpha GCP to fuel a limitless lifestyle. 

With 16g of protein and 4g of sugar, the gluten-free Chocolate Banana Flavored Baked Bar is a fit for busy families and active consumers looking for convenient snacking.

Charge Caffeinated Chocolate Energy Balls come in both dark and milk chocolate varieties, each delivering 54mg of caffeine per ball—comparable to a typical 16oz energy drink.

Made without cane sugar, stevia or artificial fillers, the new offering includes four naturally flavors with powerful plant-based ingredients that include coconut water, oceanic minerals, blueberry, dragon fruit and spirulina to help support skin health, digestion and more. 

Following the official launch of Más+ by Messi in Miami, the new hydration beverage from soccer star Lionel Messi is expanding distribution to deliver "positive hydration" in even more states across the country. 

The strategic transaction provides Celsius with a 170,000sq-ft, modern manufacturing and warehouse facility that is expected to provide greater supply chain control, quicker innovation cycles and greater production flexibility.