Sports & Energy

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G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, announced that it partnered with  7-Eleven as the exclusive carrier of the new Snow Cone flavor.

GELITA, the “Official Collagen Sponsor” of SupplySide West Expo (October 25-26) in Las Vegas, will use this year’s event to launch two exciting novelties: pharmaceutical-grade gelatin EASYSEAL® for reliable softgel seams; and new PeptENDURE® collagen peptides for enhanced endurance performance. While EASYSEAL® will be available worldwide, PeptENDURE® is first releasing in the United States.   

Designed to deliver the latest in active hydration and functionality for consumers on-the-go, BODYARMOR's new Flash I.V. Hydration Boosters offer the ability to refuel and replenish with more than 2200mg of essential electrolytes.

"As we step into the future of food and beverage innovation, Tate & Lyle remains committed to delivering delicious and nutritious solutions that cater to consumers' evolving tastes and preferences," says Jessica Wilford, VP, Head of Category Planning and Development, Tate & Lyle North America. "We invite everyone to join us at the SSW Conference to discover how we're transforming lives through the science of food to support healthier living."

Each square of Driving Energy Dark Chocolate is infused with 150mg of caffeine, equivalent to 1.5 cups of coffee, along with the potent adaptogens.

Pre-KAGED ELITE contains CJ FNT's AMINATURE L-citrulline, a natural amino acid that is produced through microbial fermentation.

With consumers’ proactive focus on wellness coupled with demands for tailored solutions, these wellness areas are ripe for innovation.

Today, Innova Market Insights finds energy products targeting two different need states: short term and long term.

ZOA+ Powder caters to the evolving needs of today's discerning athletes, providing a combination of nitric oxide and training support, natural caffeine, and electrolytes, while promoting focus for a maximum performance workout.

An electrolyte-infused with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people.