Today, Innova Market Insights finds energy products targeting two different need states: short term and long term.

ZOA+ Powder caters to the evolving needs of today's discerning athletes, providing a combination of nitric oxide and training support, natural caffeine, and electrolytes, while promoting focus for a maximum performance workout.

An electrolyte-infused with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people. 

Each bar delivers 20g of protein per serving. They are also gluten free, low sugar and under 200 calories, making them a nutrient-packed alternative to the sugary snacks and desserts that inspired the new flavors.

CytoGUARD® OX-WST natural antioxidants are part of the company’s portfolio of natural preservation solutions, which include ingredients providing food safety and shelf life extension. 

Unico Nutrition created a hybrid product, which combines traditional dairy with Perfect Day’s innovative animal-free whey protein.

While sports nutrition is often targeted on athletic performance, health, and human performance, it is important for all throughout the lifespan.

The zero-calorie beverage is made with all-natural, organic ingredients and is designed to provide an energizing and refreshing boost to its consumers, without compromising on truly healthy ingredients. 

VitaHustle's product lineup, including VitaHustle ONE Superfood Protein, ONE Superfood Greens, Electrolyte Hydration drink mixes, and Gummy vitamins, can now be shopped exclusively in the vitamin aisle at Walmart stores and on Walmart.com.

ReCreate gummies combine organic broad-spectrum CBD and functional botanicals to give consumers the power to tackle whatever comes their way.