The winning combination of nostalgic flavors and protein-packed performance entered the world of sports nutrition with SIX STAR® 100% Whey Protein Plus in Kellogg’s Frosted Flakes® and Froot Loops® flavors
May 26, 2023
The partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein but will leverage the beloved Tony the TigerTM and Toucan SamTM characters.
Brand responds to consumer desire for new energy drink flavors
May 17, 2023
Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.
T. Hasegawa shares emerging flavor trends involving functional ingredients
April 13, 2023
In the company’s latest downloadable “Flavor Flash” report, T. Hasegawa explores the latest emerging flavor trends in the functional ingredients category.
New collaboration between Athletic Brewing and Super Coffee contains caffeine and 5g of protein
April 5, 2023
Called Suped Up, the new non-alcoholic beer was inspired by the power of positive energy and the grind of endless grit. It is brewed with high-quality coffee and spent brewer's grains. The result is a rich, Extra Dark brew that is full-bodied and contains 5g of protein.
EverPro®, a barley protein made from Anheuser-Busch’s upcycled spent grain, is an essential ingredient that appeals to high performing performance athletes
April 3, 2023
EverGrain’s collaboration with The Game Changers filmmaker represents a significant milestone in the young business’s journey to create a more sustainable, circular food chain by commercializing and scaling thousands of tons of upcycled BSG into nutrient rich ingredients.
The line of sustainably-crafted vitamin chews is part of a new functional supplement brand powered by Dole Packaged Foods
March 15, 2023
The Secret Nature of Fruit launch is a transformative step for Dole as it transitions into a health and wellness company and introduces products into two new and different categories – chewable supplements and probiotic sodas.
New hydration drink contains a combination of flavors including cherry, pineapple, orange and a hint of lemon
March 15, 2023
Best enjoyed cold, the 90% water-based beverage not only rehydrates the body without spiking blood sugar, but also supports the immune system, helps wash away viruses and regulates the body's natural core temperature.
Cherry Candy, Sour Bucks and White Gummy Deer flavors to be added to the brand's pre-workout line
March 8, 2023
The new collection of the pre-workout candy flavors provides a combination of clinically-proven ingredients and flavor, dually fueling athletes' bodies ahead of their workout while also satisfying their sweet tooth.