HealthTech BioActives (HTBA), a global leader in natural flavonoids and B12 derivatives, invited SupplySide West 2023 attendees to discover a portfolio of consumer-centric functional health ingredients for cardiovascular health, sports performance and more. Visitors to booth SSW #5081 can also learn more about QuerceClean®, HTBA’s latest functional health innovation for antioxidant and anti-inflammatory support.

Engineered with Karma’s proprietary Push Cap, this technology protects the active nutrients until seconds before consumption to ensure optimal potency.

G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, announced that it partnered with  7-Eleven as the exclusive carrier of the new Snow Cone flavor.

GELITA, the “Official Collagen Sponsor” of SupplySide West Expo (October 25-26) in Las Vegas, will use this year’s event to launch two exciting novelties: pharmaceutical-grade gelatin EASYSEAL® for reliable softgel seams; and new PeptENDURE® collagen peptides for enhanced endurance performance. While EASYSEAL® will be available worldwide, PeptENDURE® is first releasing in the United States.   

Designed to deliver the latest in active hydration and functionality for consumers on-the-go, BODYARMOR's new Flash I.V. Hydration Boosters offer the ability to refuel and replenish with more than 2200mg of essential electrolytes.

"As we step into the future of food and beverage innovation, Tate & Lyle remains committed to delivering delicious and nutritious solutions that cater to consumers' evolving tastes and preferences," says Jessica Wilford, VP, Head of Category Planning and Development, Tate & Lyle North America. "We invite everyone to join us at the SSW Conference to discover how we're transforming lives through the science of food to support healthier living."

Each square of Driving Energy Dark Chocolate is infused with 150mg of caffeine, equivalent to 1.5 cups of coffee, along with the potent adaptogens.

Pre-KAGED ELITE contains CJ FNT's AMINATURE L-citrulline, a natural amino acid that is produced through microbial fermentation.

With consumers’ proactive focus on wellness coupled with demands for tailored solutions, these wellness areas are ripe for innovation.

Today, Innova Market Insights finds energy products targeting two different need states: short term and long term.