North America was the second top region for energy drinks launches during a recent one-year period, with Europe as the leading region. Approximately one-fifth of global energy drink launches are released in North America. However, price differences between North America and other regions lead to a larger and dominant North American share for energy drinks sales value.

Available in three flavors — Lemonade, Blue Raspberry and Venice Punch, a tropical pineapple-guava blend — this full-spectrum supplement addresses four key performance categories with fully dosed, high-quality ingredients.

 In many individuals, a tolerance to caffeine may arise, requiring a progressively higher quantity to achieve the same desired effect and leading to excessive consumption of caffeinated beverages. 

The new 5-hour ENERGY® Inspired Energizing BBQ Sauce, provides pros and newbies alike a shot to take grilling season to the next level. The new sauce contains a sweet and tangy Peach Mango flavor along with a caffeinated kick.

GoGo squeeZ® continues the spirit of its 'FUN-damentals' campaign off-screen with a partnership with B-Girl and World Champion athlete, Logan 'Logistx' Edra, to encourage more people to give breaking, the "it" sport of summer, a try. 

With the launch of the new line, WTRMLN®  doubles down on its unique positioning as the authority on watermelon and all its hydrating benefits.

PLT markets more than a dozen water-dispersible and water-soluble solutions, primarily botanical ingredients across key health categories. At IFT, PLT will be focusing on three major health and wellness segments: energy, active nutrition and stress/mood management.

The refresh features a bold redesign of their 16oz beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.

The two new and naturally flavored options for their fitness enthusiasts are Blue Raspberry and Juicy Apple.

The new formula has mass appeal for consumers looking to kick-start their morning, power through an afternoon slump, get ready to exercise and fuel late-night contests.