Product developers seeking to meet the needs of more active consumers are adopting new approaches to crafting products for sport and activity.

The ingredient mix free from sugar alcohols and artificial ingredients, delivers a dose of clean protein and healthy fats for a quick pick me up or post workout refuel.

Ascent products are designed to support clean-eating, hard-working athletes in improving their muscle health and performance and reaching their fitness and nutritional goals.

Naturex has patented a synergistic blend of two botanical extracts called, Upletic, to enhance muscle protein synthesis, strength and performance. Officials say the ingredient also is clinically proven to improve lean mass in sporty as well as athletic people. 

As more and more consumers seek an active lifestyle, they are turning to food and beverage products that provide a functional benefit for their specific needs before, during, and after workouts.

GELITA will also present the latest research on FORTIBONE®, which is proven to increase bone mineral density, and present a complete spectrum of soft gelatine capsules—including GELITA® EC for enteric performance—that offer a wide range of fill release profiles. 

When it comes to salty or sweet tastes, the ingredient intensifies perception in many applications, including baked goods and snacks. This means that salt or sugar content can be reduced, with the latter allowing for reduced-calorie products. 

WICKED Protein Bars have more protein, less sugar, and fewer calories than the leading snack protein bar brand.

Bioenergy is best known for the only patented and FDA GRAS-certified D-Ribose: Bioenergy Ribose®. Bioenergy Ribose is the true source of sustainable, cellular energy and is crucial to the production of ATP. Bioenergy Ribose increases energy for endurance, performance and health.

Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy.