Dietary Fiber

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Recommended fiber consumption varies by age and gender, but it ranges between 21-38g per day. Considering Americans average roughly 15g of fiber per day, there is clearly room to grow.

The satiating element of fiber has led to its inclusion in a number of weight-management strategies and products, both in the U.S. and abroad. In Germany, for instance, Pronatura’s Inulin Fibre is a prebiotic designed to support weight control when consumed regularly.

Thrive is positioned as an ice cream but with protein, calcium and potassium.

A University of Illinois study shows that dietary fiber promotes a shift in the gut toward different types of beneficial bacteria.

Probiotics are drawing positive media attention, and new products are capitalizing on the opportunity. Regulatory roadblocks pose a hurdle, but there is strong market potential for probiotic-enriched products.

Bolthouse Farms announced several new additions to the beverage line-up.

Jamba Juice Company is adding better-for-you options to summer snacking with its line of Whirl'ns Frozen Yogurt.

Teens who eat little fiber in their diet tend to have bigger bellies and higher levels of inflammatory factors in their blood.

“Drink your way to health” is a concept that has blossomed over the past few years, as successive waves of “better-for-you” beverages have achieved success. From pomegranate juices and green teas to probiotic drinks and almond milks, consumers have a dizzying array of drink options for improved health and better living.

The evidence of a growing problem in teens is already out there.