T. Hasegawa USA shares consumer taste preferences for regional, international cuisines
October 12, 2023
The company stays ahead of emerging trends to analyze the latest in what consumers are looking for in packaged foods, beverages and even foodservice menus—and shares these findings with the industry with “Flavor Flash” reports.
Keeping up with flavor trends in a globalized era of constant and viral information can be challenging. After all, these days a single online influencer can spur the interest of millions of consumers with a single tweet. Nowhere is this more evident than among the so-called Gen Z demographic, a generation of adults in their late 20s and younger, with some of the highest purchasing power and the strongest trend impact.
New natural modifier amplifies flavor, decreases reliance on tomato paste
September 14, 2023
T. Hasegawa’s newest technology is part of the BOOSTRACTTM line of natural flavor modifiers, which enable food and beverage manufacturers to deliver a consistent taste experience to consumers.
The new popcorn seasonings are Kosher certified and gluten-free
September 14, 2023
Kernel Season's, a part of the Sauer Brands, Inc. portfolio of brands, expanded its product line with the introduction of five new popcorn seasoning flavors.
World Taste & Smell Day takes place on September 14
August 25, 2023
"We are collectively still recovering from pandemic-induced isolation and altered routines, and suffering from unprecedented levels of stress," says Rachel Herz, Ph.D., Neuroscientist, and professor at Brown University, and an advisor to the World Taste and Smell Association.
Lauren Mayberry, Toshi Nozawa promoted to associate director positions
August 16, 2023
California-based T. Hasegawa USA, Inc., the US subsidiary of one of the world’s top flavor companies, is expanding its R&D leadership team through the promotion of two new associate director promotions.
New 3,700sq-ft upgrade integrates company’s flavor and ingredient product development capabilities, further increases its innovation competencies
August 15, 2023
The IFF Creative Center brings together the company’s flavor and ingredient expertise with its food design capabilities to better support the growth of the region’s food industry.
Fuchs’ new collection addresses sweet, salty, sour, bitter and umami flavors
August 14, 2023
With the expertise of Fuchs’ sensory scientist, Annette Hottenstein, as well as our corporate executive chef and R&D team, we’ve crafted a selection of seasonings that enhance each of the basic tastes in a way that is inventive and inviting.
Consumers of all ages are most willing to try ethnic cuisines in their home cooking, at restaurants, and when traveling. They name Asian, European, and Latin American flavors as the most influential and Asian as the most familiar and inspirational. Preferences for specific ethnic cuisines, however, vary somewhat based on food and beverage category.