Q: What do you foresee as the biggest flavor trends coming to the forefront in 2024?
Soumya Nair: Flavor trends are deeply rooted in the changing consumer priorities and in the coming year consumers’ priority in wanting conscious, empowered and comforting foods will gain significance.

Butter Buds Inc., a global leader in dairy and non-dairy concentrates, recently introduced a unique line of ingredient solutions that helps food manufacturers serve up a creamy mouthfeel and rich cheese flavor. 

HealthTech BioActives (HTBA), a global leader in natural flavonoids and active forms of B12, invited attendees of Fi Europe to visit HTBA stand 4.0D122 on November 28-30, 2023, in Frankfurt, Germany. Visitors to the booth can meet with HTBA experts and learn more about how HTBA’s solutions can help overcome taste challenges such as sweetness enhancement and taste masking.

Fuchs North America introduces the Fried and True Collection, a limited-edition line of unique seasoning blends that offer innovative takes on a variety of fried foods. Our newest collection features three seasonings that combine classic fried food tastes with new twists on familiar flavors.

On top of all the merry-making and shopping, cooking and family gatherings quickly take center stage for most American families. Cranberries have had a place at the Thanksgiving table since the first celebrations, and for many, it just isn’t Thanksgiving without them. 

Tasty Bite developed Spice Balms, a collection of three spice-infused, gender-neutral lip balms that highlight the bold flavors found in the brand's cult-favorite curries.

Aurochemicals, an internationally recognized manufacturer of natural aroma ingredients in the flavor and fragrance industry, enhanced customer service and efficiency by posting an additional 15,000 informational regulatory documents about its products at www.Aurochemicals.com.

Food industry professionals, CPG product developers and culinary connoisseurs can now benefit from a free educational series that guides participants through the entire lifecycle of flavor development – all led by world-class flavor experts.

HealthTech BioActives (HTBA), a global leader in natural flavonoids and B12 derivatives, invited SupplySide West 2023 attendees to discover a portfolio of consumer-centric functional health ingredients for cardiovascular health, sports performance and more. Visitors to booth SSW #5081 can also learn more about QuerceClean®, HTBA’s latest functional health innovation for antioxidant and anti-inflammatory support.

ADM shared its outlook on the flavor and color trends that will drive product innovation in 2024. With unapologetic abandon for self-expression coupled with individual wellness goals top-of-mind for consumers across regions, ADM has identified four trends that illustrate evolving consumer behaviors and will inspire memorable moments.