According to Firmenich insights, based on data from Mintel and its global consumer database, the worldwide use of hibiscus in food and beverage new product launches has increased nearly 300% compared to 2012.

This past fall, we commissioned Morning Consult, a market research company, to conduct a survey of more than 2,200 people across our diverse country to better understand the food trends that are driving our day-to-day lives.

One of these prototypes is “Omyafit,” an instant drink in sachet portion packaging. It combines several speciality ingredients from the exclusive distribution portfolio with Omya Calcipur®, one of the most concentrated and therefore highly efficient sources of calcium fortification. 

These new products are the latest example of Blue Diamond's promise of delivering innovation in the plant-based beverage category.

Mafco’s Magnasweet® is effective in enhancing and modifying flavors of a food or beverage as well as masking off-flavors. 

With just five calories per serving, DRY Zero Sugar Ruby Citrus soda does not contain aspartame, artificial sweeteners, added colors, sodium, caffeine or gluten and is USDA Organic and Non-GMO Project verified. The flavor is tart and grapefruit-forward, with a lightly sweet finish of bright citrus.

This is the 11th study of the company’s primary market research program. The Tea study was fielded in May 2018 with 1,000 U.S. respondents aged 18-70+; half were female and the other half were male.

”Removing alcohol from regular 5% Heineken would have been easy, but it wouldn't deliver the same premium beer taste that Heineken is known for. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft, malty finish."

Packaged in a 295-ml bottle, Mother Matcha is available in three flavors: Original Matcha, Yosemite Chocolate and Berkeley Chai. 

KÖE is available in five flavors — Raspberry Lemon, Raspberry Dragonfruit, Mango, Lemon Ginger and Blueberry Ginger — which are each packaged in 355-ml sleek cans.