The popularity of diet beverages is at an all-time high, augmented by the growing variety of effective sweeteners on the market. Yet, one segment's boon is another's disappointment, as sales of regular versions falter.
Grilled vegetables are value-added ingredients that, when formulated into convenience meals, enhance their flavor, appearance and mouthfeel. The addition of these vegetables also manifests manufacturers' dedication to superior, quality cuisine.
The quest to cull the cursed carbohydrate continues, as the obesity problem in the U.S. mounts and solutions are sought. Some 64% of the country's adults are considered overweight, and 46% say they were on some form of diet in the last year.
Delivering a new foodservice concept has its advantages and risks, yet few companies have taken a prized retail brand into this environment. Fewer still have done so with a line that delivers great-tasting products along with strong nutritional attributes. This year's Spirit of Innovation Award--Foodservice winner, Campbell Soup Company, dared all of the above and then some.
For a brand to reach its seventies, it must have a loyal following and an established identity, though the latter can have its positive and negative connotations.