“We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score,” said Matt Withington, Truly Hard Seltzer's senior director of marketing.
The new beverages are made with with Lion's Mane mushroom extract
April 14, 2024
Crafted with invigorating organic ingredients, each 12oz ready-to-drink AWAKE+PROTEIN latte is fortified with 10g of plant-powered protein and 200mg of Lion's Mane mushroom extract, a nootropic clinically proven to support cognitive function.
Mahisha Dellinger, celebrated hair care mogul, shakes up beverage industry
April 10, 2024
This launch not only celebrates the empowerment of women through a mindful approach to drinking but also underscores a commitment to social responsibility by supporting the Sad Girls Club, a leading mental health organization, with the aim of providing 1000 Huzzies with access to mental health support this year, alongside a pledge to donate 1% of all Huzzy purchases to support the organization's vital work.
The lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can
April 9, 2024
These all-natural, lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can. COUNTDOWN ENERGY drinks take effect in 10-15 minutes, and consumers can expect the buzz to last up to 90 minutes.
The new beverage comes in an immersive augmented reality experience revealing custom can art
April 3, 2024
The new addition to the Monster Energy Zero Sugar Ultra lineup, Fantasy Ruby Red's concoction bursts with bold flavor and a tantalizing twist to set taste buds alight with its fusion of vibrant ruby red citrus and exhilarating energy.
The lightly sweetened beverage is made with bold fruit flavors, zero added sugar, and minimal calories
April 2, 2024
Beyond the new flavor experience bubly burst brings consumers the same fun and playfulness as the core bubly brand with cheeky sayings and friendly salutations on the bottle and cap.
New ready-to-drink cocktail-inspired malt beverages combine convenience and flavor
March 21, 2024
Captain Morgan officially introduced its newest ready-to-drink lineup, Captain Morgan Sliced. Captain Morgan Sliced is a line of cocktail-inspired malt beverages with a range that goes all-in on flavor. Each can of Captain Morgan Sliced balances convenience and flavor.
Powdered flavorings are essential in dry mix beverages. Our chemists are skilled in developing powdered flavoring that doesn’t clump or change flavor, even during long periods of storage.
The new drink contains antioxidants, immune and gut support, electrolytes, essential vitamins, minerals, and hydration support
March 15, 2024
BEAM be amazing®, a health and wellness brand, unveiled Greens On The Go™. This patent pending ready-to-drink greens product, crafted over nearly two years, aims to set a new standard in convenience, nutrition, and flavor.
New varieties include Lime Margarita, Grapefruit Paloma, Pina Coconut Margarita, and Orange Sunrise
March 14, 2024
el Jimador® Spiked Bebidas announced its nationwide launch after a successful test launch in limited states in 2023. el Jimador® Spiked Bebidas are crisp malt flavored beverages serving up tequila inspired flavors for any occasion.